
The moment Richard compared the application they presented, Spotify, with YouTube, I was really hoping to discuss this topic for my application critique!
I used to
pirate music (just a few dozen tracks) and am currently a "
YouTube sucker"; the two terms were mentioned in the presentation to contrast with the active users of Spotify. Allow me to clarify at this point that I did use Spotify before, and that the genre of music I often listen to is Mandarin pop.
Music content availability
It is important to compare Spotify to other music platforms when talking about the range and availability of the content each offers, as they serve the needs of different users in different regions. For example,
KKBox is a prominent music service in Asian markets, while
SoundCloud is probably the best choice should one choose to listen to independent musicians.
Spotify, like many typical music services, only offer tracks found in albums that have been released. While this is the mainstream way of consuming music nowadays, there are a lot of quality content out there which will never be played on Spotify. Use my listening preferences as an example: I like to listen to a particular Chinese song, and I would love to hear the live, cover and instrumental renders of it, and if possible listen to it as part of a medley or as a remix. So far, the only platform able to satisfy my request is YouTube.
Thus, the image of the bookshelf in Group 1's presentation slides is very appropriate, since it actually showed gaps without books, akin to Spotify not reaching a potential full catalogue of music.
There is a lesson one can learn here that is relevant to application development: even though the market you are entering is already saturated with existing solutions, just tweak your idea and product a little bit and you may be able to find a niche group of users who will prefer your solution.
Advertisements
I concur that advertisements on Spotify are less obnoxious than on YouTube. From my own experience, on the free version of Spotify, advertisements are simply about music, and typically do not last for over a minute. YouTube advertisements on the other hand range from short and sweet videos to very lengthy irrelevant videos that fortunately can be skipped.
However, anyone intending to use YouTube as their music player should probably install an
ad-blocker of some sort anyway. With such means, the free version of Spotify is effectively the application laded with advertisements instead of YouTube.
In any case, advertisements in the free version of Spotify allow the users to discover new and upcoming content. As such, it is not necessarily a bad thing, until you repeatedly hear the same advertisement being played after every few tracks... During the time of my usage, I was nearly hypnotized to be "
▶ up all night to get lucky".
Social integration
Spotify has sub-par social integration indeed. But in a way, I am thankful that Spotify activities only appear on the news ticker of my Facebook and not the news feed.
Someone commented during the Q&A that the tastes of your Spotify friends may not be the same as yours. This will be true to some extent given the number of different genres out there. Perhaps the intent of Spotify is not for you to follow just your friends, but mainly to follow artists you like and maybe curators whose playlists suit you.
It is observable that the Spotify interface is not exactly conducive for social activities, since their primary purpose is to supply the artists' and music labels' content to the users. I say keep the social elements secondary, as I doubt anyone has a compelling need to share all 15 songs they have listened to in an hour.
To each his own
Keeping to the theme of this post on Spotify, regardless of how robust it seems, I will stick to YouTube as my daily driver for music. More specifically, I am actually actively using this online social music service called
plug.dj. It allows users from over the world to play and listen to music together at the same time, and relies on YouTube and SoundCloud. With a wide range of music content from indie artists to record labels, text-only advertisements (on Firefox without ad-block), and social aspects done right, it has become my go-to music application.
Spotify is an ideal music provider as evidenced by their vast number of users. However, as discussed, similar to how people have different musical genre tastes, they also have different opinions on their music service preferences.
In my opinion, Spotify is on the right track, but I will skip it.
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